SUP Directive - FAQs

The European Union legislator made it a requirement to place such icons on the packs of products for single use which contain plastic. This is to inform adult consumers that such products should not be littered in the environment and should be disposed of correctly in order to protect the environment.

The regulation is valid in all European Union Member States as of July 3rd 2021.
The regulation is valid in all European Union Member States as of July 3rd 2021.
No, we did not change anything in the HEETS stick nor in the HEETS filter. The new warning label is an outcome of the new EU legislation.

There is no change to the HEETS construction and the taste remains the same.
The HEETS filter is made of cellulose acetate which is a bioplastic made from tree pulp cellulose. Cellulose acetate as commonly used in filters for tobacco products has the most efficient filtration properties. However, HEETS are not risk free and contain nicotine which is addictive. In addition, this material is non-toxic, odorless, tasteless, and weakly flammable.

The PLA filter is made from modified corn-based material, polylactic acid film, which is also used in the medical, food and beverage industries. The PLA filter is designed to cool down the aerosol generated by the heating tobacco and turn it into an aerosol that is possible to be inhaled.
The filter is made of cellulose acetate, cellulose acetate is odorless and tasteless before and during your IQOS heated tobacco experience. This is because the temperature inside the filter raises up to a maximum range of 35°C - 40°C which is much lower than the temperature at which cellulose acetate starts to melt (around 380°C). Cellulose acetate doesn’t impact your tobacco experience and does not release any smell or toxic substances.

The PLA filter is made from modified corn-based material, polylactic acid film, which is also used in the medical, food and beverage industries. The PLA filter is designed to cool down the aerosol generated by the heating tobacco and turn it into an aerosol that is possible to be inhaled.
The HEETS Stick is composed of:

• Tobacco- carefully selected, finely ground and specifically prepared tobacco that delivers the best taste while heating.

• (ALU) Protective wrap – a protective aluminum wrap which helps to deliver a consistent taste experience. Acts like a buffer between the tobacco and the PLA material (cooling plug). / tobacco protective wrap is using a single layer of paper instead of multiple layers of paper and aluminum, to hold the tobacco part of the stick. It also helps to heat tobacco, not burn it.

• Air- flow chamber- designed to hold the tobacco plug in place and transfer the aerosol to the cooling plug

• PLA filter is also known as cooling plug. The PLA filter is made from modified corn-based material, polylactic acid film, which is also used in the medical, food and beverage industries. The PLA filter is designed to cool down the aerosol generated by the heating tobacco and turn it into an aerosol that is possible to be inhaled.

• The filter tip is designed as the mouthpiece made of cellulose acetate. Its role is to also reduce some substances that are present in the aerosol.
The cooling filter otherwise known as PLA filter, is made of polylactic acid which is a bio-based plastic made from corn. Since the PLA base is typically made from fermented plant starch such as from corn, it can be defined as a bioplastic.
You should dispose them in the normal household bin for public waste disposals.
Tobacco products with filters should not be littered as they decompose very slowly depending on the environment. The overall degradability of cigarette cuts depends on the surrounding biophysical conditions, with degradation times ranging from 3 months to 15 years.
They are biodegradable but they don’t biodegrade quickly enough, meaning they don’t meet the necessary standards at the moment. Fortunately, HEETS contain tobacco, paper and PLA (a bioplastic made from organic matter) all of which are compostable. HEETS also contain cellulose acetate, a bioplastic made from wood cellulose.
This tobacco product is harmful to health and addictive.
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