The data set includes PMI clinical data (we conducted 10 clinical studies with thousands of participants in the United States, the United Kingdom, Japan, and Poland), aerosol chemical analysis, and data from 18 non-clinical trials. All the scientific evidence available to date proves that IQOS is a better choice than continuing to smoke.
We use PMI Financials or estimates, IQOS user panels and PMI Market Research. we report refers to IQOS users for whom PMI HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
No. IQOS is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke.