TEREA tobacco sticks - FAQs

It won’t start because the IQOS ILUMA is designed to be used only with the brand new, fully sealed TEREA tobacco sticks. Its innovative SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick, instead of burning it, for an altogether better, cleaner and more pleasurable experience. And do remember that TEREA tobacco sticks won't work with previous IQOS generations and may cause damage to your device.

Used tobacco sticks have two indicators that tell you if they’ve been used. The paper around the filter is slightly creased, and there will be a slight tobacco vapor stain on the paper. We recommend you dispose of the stick immediately after use to avoid any confusion. Another way to avoid reusing a TEREA stick is by placing it back in the pack upside-down. When you elect your TEREA stick check that the wavy line is visible.

It’s nice and easy. Insert your TEREA stick into the IQOS ILUMA holder, making sure the TEREA logo is face up. If correctly inserted, the logo will remain visible when you push down gently.

Actually, nothing. The device simply won’t start. It’s designed to start only when it detects that a TEREA stick has been inserted into it

TEREA sticks are designed to be used only with IQOS ILUMA, so don’t try and use TEREA sticks with blade IQOS devices because it might get damaged. That’s because the new SMARTCORE INDUCTION SYSTEM™ has no blade in the holder. Instead, a metal heating element sits inside the TEREA stick. You will not be able to enjoy TEREA stick with IQOS 3 DUO blade technology.

Both TEREA with IQOS ILUMA and HEETS with previous IQOS blade devices heat the tobacco from inside, instead of burning it, without any smoke or ash and less smell than cigarettes. And on top of this, they emit on average 95% lower levels of harmful chemicals than cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

Compared to HEETS sticks, TEREA sticks are sealed. So, when TEREA sticks are used with IQOS ILUMA there is no tobacco residue and no need to clean the device after use. Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you may enjoy a better tobacco experience in a clean and effortless way. TEREA sticks are designed to be used only with IQOS ILUMA, but don’t worry, you can find our favorite HEETS tastes in the range of TEREA flavors.

TEREA sticks contain metal part. Keep out of reach of children to prevent disassembly or ingestion.

When you’ve enjoyed your tobacco experience, dispose of the sticks immediately according to your local waste disposal regulations.

Yes, you can. TEREA sticks are compatible with any type of IQOS ILUMA. But don’t use them with previous IQOS generations, because you may damage your device.

Let’s get to know the innovative TEREA stick design and find out what makes it perform so well:
The heating element: An innovative metal heating element, coated with stainless steel and placed inside the tobacco part of the stick for seamless heating of tobacco.

The tobacco part: A carefully selected, finely ground and specially prepared tobacco blend.

The front seal: Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.

The air-flow chamber: Ensures that just the right amount of aerosol passes throughout the stick for a satisfying and easy draw.

The cooling plug: Cools down the aerosol temperature. It’s made of cellulose acetate, which delivers the best cooling efficiency yet.

The protective wrap: Our new protective paper wrap contributes to a cleaner experience after use.

The filter: This part of the TEREA tobacco stick is your mouthpiece.

To deliver you a cleaner experience. The filter tips at both ends of TEREA sticks eliminate any residual tobacco falling out and circulating in your IQOS ILUMA. So you don’t have to clean your device every time you use it.

TEREA tobacco sticks are designed to be used only with IQOS ILUMA devices that have SMARTCORE INDUCTION SYSTEM™, which uses a metal heating element coated with stainless steel and placed inside a TEREA tobacco stick for heating of tobacco. TEREA tobacco sticks should be kept out of reach of children and pets at all times and should not be taken apart, as the metal heating element has sharp edges. Swallowed TEREA tobacco sticks can cause serious injury to internal organs due to the presence of this metal heating element. If TEREA tobacco sticks are swallowed, seek medical attention immediately. Always dispose of TEREA tobacco sticks immediately after use according to local waste disposal regulations.

TEREA tobacco sticks are available in 12 different flavors to cover every taste profile. There are rich, refined and aromatic blends.

• Kona: Intense & dark tobacco experience


• Russet: Rich & intense


• Bronze: Rich & warm


• Sienna: Robust & round


• Amber: Balanced & robust


• Teak: Mellow & rounded


• Dore: Mellow & spicy tobacco experience


• Yellow: Mellow & bright


• Silver: Refined & balanced


• Turquoise: Mellow & fresh.


• Warm Fuse:  Multi-layered tobacco experience


• Soft Fuse:  Delicate tobacco experience

You can learn more on the the article about TEREA tobacco sticks!

HEETS and TEREA tobacco sticks are disposable and should not be used with pauses. They should also never be reused or lit with a lighter or a match.

This may be happening because part of the previous TEREA tobacco stick may have been left inside your IQOS ILUMA holder. Please try to gently remove it from the device with a pair of fine tweezers or a toothpick and dispose of it immediately. Please do not use any sharp tools to remove the stick, as you are likely to cause damage to your device, which won’t be covered under warranty.

When a TEREA stick breaks inside the IQOS ILUMA device, this may make it difficult to extract. If you find that your TEREA gets stuck in your device, it’s important that you follow the recommended guidelines on how to remove it. The ILUMA Stick Remover tool has been developed to help with removal of broken sticks stuck in the holder. Find out how to get an ILUMA Stick Remover for free. The ILUMA Stick Remover enables adult users to remove a broken TEREA stick easily and safely from the Holder. After removal of the broken stick, the IQOS ILUMA device will be ready to be used again. Keep in mind that this tool should only be used with IQOS ILUMA devices (IQOS ILUMA PRIME, IQOS ILUMA and IQOS ILUMA ONE). Using this tool with other devices will damage them.